Pasadena Fire Department Adds PlantCML's Self Registration Portal to GeoCast® WebTM Emergency Notification Solution

Franklin, TN - (Marketwire) - PlantCML® , an EADS North America company, today announced its new Self Registration Portal (SRP) for the GeoCast® Web™ emergency notification solution has been implemented by the Pasadena (Calif.) Fire Department. Through this free online gateway, Pasadena residents can now sign up to receive alerts issued by the Department via landline or cellular telephone, text message, or e-mail, ultimately improving public safety communications efforts throughout the city.

"Our mission is to provide protection of life, property and the environment from the effects of fires, medical emergencies and hazards," said Dennis J. Downs, Fire Chief, Pasadena Fire Department. "We engage the community in our mission through progressive community outreach, and the SRP is just one more way we can work toward that goal."

The SRP now appears on the City of Pasadena's disaster preparedness page, located at Here, residents can complete a short form, supplying their contact information, address, etc., and determine their preferences for notification during both emergencies and non-emergencies. The SRP quickly plots locations using Microsoft® Bing™ maps and presents them on its digital, street-level display. If the positioning of the map point is incorrect, perhaps due to a typographical error, the person can easily reposition the pin to the exact location of the address.

Participants may return to the SRP using a secure login and update their personal contact details as often as needed in order to ensure data accuracy. The GeoCast Web solution seamlessly geo-codes this information and saves it to the application address database on a scheduled basis, further ensuring notification integrity. This also allows organizations to send future communications through the application to individuals in the immediate area of an event, improving public safety efforts throughout the city of Pasadena.

"The SRP comes in response to a growing need for operations to fill existing gaps within the contact data used in conjunction with their crisis communications strategies," said Mike Adams, product line manager for PlantCML's Notification Solutions and Services business unit. "As more people migrate from land lines to cellular and VoIP telephones, public safety operations must find new ways to gather and maintain accurate contact data. The SRP is specifically designed to improve the quality and quantity of information used for mass notification."

Together, PlantCML's GeoCast Web solution and its counterpart, The Communicator!® NXT™ emergency notification solution, serve as the backbone of the Pasadena Local Emergency Alert System (PLEAS). First introduced in 2002, these notification solutions have been successfully utilized numerous times, from making residents aware of brush fire evacuation efforts to mobilizing City of Pasadena Emergency Operations Center personnel. Information regarding PLEAS can be found online at

About PlantCML (
PlantCML, an EADS North America company, is the industry's leading provider of crisis communications and response technologies. Today, PlantCML is pioneering the next generation of E9-1-1 and secure network communications through Voice over IP-enabled applications, interoperable P25 radio systems and advanced emergency notification technologies. PlantCML's solutions are resident in 14 of the top 20 most populous U.S. cities and largest first responder operations.

About EADS North America (
EADS North America is the North American operation of EADS, a global leader in aerospace, defense and related services. As a leader in all sectors of defense and homeland security, EADS North America and its parent company, EADS, contribute over $11 billion to the U.S. economy annually and support more than 200,000 American jobs through its network of suppliers and services. Operating in 17 states, EADS North America offers a broad array of advanced solutions to its customers in the commercial, homeland security, aerospace and defense markets.

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