Pierce Delivers Industrial-Strength Pumper To Protect Iconic Jack Daniel Distillery in Lynchburg, Tennessee

APPLETON, Wis. (March 19, 2015) – Pierce Manufacturing, an Oshkosh Corporation (NYSE:OSK) company, delivered a Pierce® Velocity™ pumper to the Jack Daniel’s Fire Brigade in Lynchburg, Tennessee. The industrial-strength apparatus, the size of a typical aerial vehicle, is custom-built to meet the unique emergency response challenges of the iconic Jack Daniel Distillery. The vehicle’s graphics feature Jack Daniel’s signature color scheme of black with white and gold accents.

“Pierce builds custom fire and emergency apparatus to meet the unique needs of our customers and this Velocity pumper for Jack Daniel’s Fire Brigade is, without a doubt, in a class by itself,” said Jim Johnson, Oshkosh Corporation executive vice president and president, Fire & Emergency. “We’re proud to see this awesome and amazing firefighting tool arrive at its new home in Lynchburg.”

“When the time came to purchase a new apparatus, we sent the specs out to bid and compared three manufacturers based on the criteria, including build quality, fire systems capacities, and service and support,” said Jack Daniel Fire and Security Specialist, Fred Elliott. “When we evaluated the proposals, only Pierce could meet our requirements. This new Pierce truck is one-of-a-kind, and is truly tailor-made for us at Jack Daniel’s.”

The apparatus is built on the renowned Pierce Velocity chassis with a 600 horsepower engine.  It sports six 2.5-inch rear discharges that interface with an elaborate standpipe system installed throughout the Jack Daniel distillery, bottling facilities, and warehousing area. The vehicle’s firefighting system also features a 3,000-gpm pump, a Husky® 300 foam system, a 2,000-gallon foam tank, a 500-gallon water tank, a 2,000-pound dry chemical system, and an eight-inch Hydro-Chem deluge gun and nozzle.

One important requirement of Jack Daniel’s was to have the Pierce Velocity arrive equipped and outfitted with all loose equipment. “The Pierce Dealer, Emergency Vehicle Specialists, made sure the rig arrived 100 percent fully outfitted with every piece of loose equipment we required, and we didn’t have to shop around for things like nozzles, hoses, tools or spare SCBA bottles,” said Elliott. “It’s like a firefighting grenade: you just pull the pin and this new Pierce is ready to perform!”

Each year the Jack Daniel distillery hosts its world renowned International Invitational BBQ that draws close to 20,000 visitors to the town of Lynchburg. “During the BBQ, we’re planning to have the new Pierce on display at certain times,” added Elliott. “The truck is going to cause quite a stir. If it was any longer, it would have to be a tiller.”

Jack Daniel’s is the best-selling American whiskey brand in the world, and is produced in Lynchburg, Tennessee by the Jack Daniel Distillery (a part of the Brown-Forman Corporation since 1956). The Jack Daniel’s Fire Brigade consists of 34 members, and operates three fire stations. The Brigade provides automatic aid for Lynchburg area schools, nursing homes, and the public square, as well as mutual aid response with outlying communities.

Pierce dealer, Emergency Vehicle Specialists of Memphis, Tennessee, provides local service and support. Visit for more information.

Photo Caption: Pierce Manufacturing delivered a Pierce® Velocity™ pumper to the Jack Daniel’s Fire Brigade in Lynchburg, Tennessee. The industrial-strength apparatus is custom built to meet the unique emergency response challenges of the iconic Jack Daniel Distillery. (Photo courtesy of Tony Luna Photography.)

About Pierce Manufacturing
Pierce Manufacturing Inc., an Oshkosh Corporation [NYSE: OSK] company, is the leading North American manufacturer of custom fire apparatus. Products include custom and commercial pumpers, aerials, rescue trucks, wildland trucks, minipumpers, elliptical tankers, and homeland security apparatus. In addition, Pierce designs its own foam systems and was the first company to introduce frontal airbags and the Side Roll Protection system to fire apparatus. To learn more about Pierce, visit

About Oshkosh Corporation
Oshkosh Corporation is a leading designer, manufacturer and marketer of a broad range of access equipment, commercial, fire & emergency, military and specialty vehicles and vehicle bodies. Oshkosh Corporation manufactures, distributes and services products under the brands of Oshkosh®, JLG®, Pierce®, McNeilus®, Jerr-Dan®, Frontline™, CON-E-CO®, London® and IMT®. Oshkosh products are valued worldwide by rental companies, concrete placement and refuse businesses, fire & emergency departments, municipal and airport services and defense forces, where high quality, superior performance, rugged reliability and long-term value are paramount.  For more information, visit

®, ™ All brand names referred to in this news release are trademarks of Oshkosh Corporation or its subsidiary companies.


Forward-Looking Statements
This press release contains statements that the Company believes to be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact, including, without limitation, statements regarding the Company’s future financial position, business strategy, targets, projected sales, costs, earnings, capital expenditures, debt levels and cash flows, and plans and objectives of management for future operations, are forward-looking statements. When used in this press release, words such as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe,” “should,” “project” or “plan” or the negative thereof or variations thereon or similar terminology are generally intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, assumptions and other factors, some of which are beyond the Company’s control, which could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These factors include the cyclical nature of the Company’s access equipment, commercial and fire & emergency markets, which are particularly impacted by the strength of U.S. and European economies; the strength of emerging market growth and projected adoption rates of work at height machinery; the expected level and timing of DoD and international defense customer procurement of products and services and funding thereof; risks related to reductions in government expenditures in light of U.S. defense budget pressures, sequestration and an uncertain DoD tactical wheeled vehicle strategy, including the Company’s ability to successfully manage the cost reductions required as a result of lower customer orders in the defense segment; the Company’s ability to win a U.S. Joint Light Tactical Vehicle production contract award and international defense contract awards; the Company’s ability to increase prices to raise margins or offset higher input costs; increasing commodity and other raw material costs, particularly in a sustained economic recovery; risks related to facilities expansion, consolidation and alignment, including the amounts of related costs and charges and that anticipated cost savings may not be achieved; global economic uncertainty, which could lead to additional impairment charges related to many of the Company’s intangible assets and/or a slower recovery in the Company’s cyclical businesses than Company or equity market expectations; risks related to the collectability of receivables, particularly for those businesses with exposure to construction markets; the cost of any warranty campaigns related to the Company’s products; risks related to production or shipment delays arising from quality or production issues; risks associated with international operations and sales, including foreign currency fluctuations and compliance with the Foreign Corrupt Practices Act; the Company’s ability to comply with complex laws and regulations applicable to U.S. government contractors; the impact of severe weather or natural disasters that may affect the Company, its suppliers or its customers; cyber security risks and costs of defending against, mitigating and responding to a data security breach; and risks related to the Company’s ability to successfully execute on its strategic road map and meet its long-term financial goals. Additional information concerning these and other factors is contained in the Company’s filings with the Securities and Exchange Commission. All forward-looking statements speak only as of the date of this press release. The Company assumes no obligation, and disclaims any obligation, to update information contained in this press release. Investors should be aware that the Company may not update such information until the Company’s next quarterly earnings conference call, if at all.

Join the discussion

Copyright © 2023 Fire Chief. All rights reserved.